Many businesses are looking for new payment processing methods that are quick, convenient, and offer customers choices regarding how they pay for goods and services online. However, there are tons of methods out there, and every one has different strengths and weaknesses, such as the service’s features, fees, and pricing options.
If you are a business owner looking for a WooCommerce payment gateway, it’s tough to choose between all the options. Before you start, you need to know what to look for. There are several ways you can be sure that the credit card processing company you pick is the best one for your business.
Let’s take a look at some key features you’ll want from your WooCommerce payment gateway and what you should be on the lookout for when choosing a payment method.
What to Consider Before Choosing a WooCommerce Payment Gateway
You want your customer to have the freedom to browse and purchase however and wherever they want. To give your customer the best experience, and to ensure you are satisfied with your payment gateway, here are some features you’ll want your payment method to offer. We’ll also add some useful tips on what you as the business owner should consider before you make your decision.
1. Major Credit Card Acceptable
Firstly, it’s important that every customer can pay with their credit card. A payment processor that doesn’t accept major credit cards will not be an ideal choice.
When you’re searching for a company, make sure they accept all mainstream credit cards so your customers can make purchases with ease.
2. Fraud Prevention
This is a great feature that many payment gateways have started to include. It’s important to consider how you will protect your business in the case of fraud. Thankfully, many credit card payment methods have integrated fraud prevention by:
- Verifying the CVV (Card Verification Value)
- Flagging large transactions
- Address Verification Service (AVS)
Fraud occurs more than you might think, so it is imperative that you choose a payment method that will protect you, your business, and your customers.
3. Fees and Service Agreement Requirements
Fees might vary from one payment gateway to another. They will be based on factors such as the type of transactions your business conducts, your business’s sales, frequency of transactions, and revenue.
Some credit card payment gateways require setup fees or contracts. In some cases, they might charge you a transaction fee. The pricing and fees of each service might differ slightly, so make sure that you are familiar with the structure of your service.
4. Integration of Other e-Commerce Platforms
Customers need to make purchases easily, or they’ll be put off. By choosing a payment gateway where they can choose the payment method of their choice, you give them more freedom.
Some popular alternative methods include:
There are many others that customers might hope to choose from, so when picking your credit card gateway, it benefits you to offer customers lots of options.
5. Mobile Payments
Using mobile devices to make purchases is becoming more popular every year. Mobile payments allow a customer to transfer money just by using their phones. This is made possible by using certain apps or sites optimized for mobile payments.
To ensure that your customers are able to pay with their mobile devices through apps such as ApplePay, your payment gateway must be optimized for these mobile payments, not just for credit cards. This gives your customers even more freedom and will help your business stay up-to-date on modern payment methods.
Choosing the right WooCommerce payment gateway is an essential part of your business plan. Your customers are the lifeblood of your business, so you want to keep them happy and make sure they can pay in ways that are convenient for them.
Consider some of these tips we’ve discussed and carefully weigh your options before you make a final decision.
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