Selling websites professionally is a challenging task.
It’s a skill that you have to learn and become an expert with so that you can gain a profit from all the websites you make. To help you out we have listed some effective ways for you to get more web design clients.
Here are the top 9 tips for attracting clients to buy your websites:
1. Make your website look perfect
Of course, your website should be able to impress and give its visitors an extremely wonderful experience once they land on it. It doesn’t have to end there though. Your website should also be very accessible. It must be easy to navigate and interact with.
The first step to getting web design clients is to show them your web designs. Make sure that you have some original and unique web design ideas to peak the interests of your potential clients. Everything about the website you create must be wonderful and your designs should stand apart from those of your competitors. The design, the content, the navigation, the load speeds, and the functionality¾they all must be excellent. The website should be able to make your visitors say “this is how I want my website to look”.
2. Show off your brand, products and success stories on your website
You need to have something to show off to your visitors. If you have a particular product or innovative design that you want to sell, you need to show some evidence as to how your potential clients will benefit from it. If you have previous websites or projects that became a huge success, you might want to share those on your website. It will then help you attract potential clients.
3. Have the time to get in touch with your potential and existing clients
Always remember to establish a good relationship with your potential and existing clients. Your ‘best clients’ are your existing clients, so it would be wise to get in touch with them from time to time. Send them an email or call them and find out how is everything going so far on their end.
The same can also be said for your potential clients. If you really want them to buy your website, always take the time to talk with them. If possible, meet them in person, ask them what they really need¾what they’re envisioning for their website¾and then, give them advice or suggestions where you see fit.
4. Get on YouTube
Showcase your expertise in web design by going to YouTube. Millions of users from all over the world use YouTube every day, which makes it an ideal place for you to pitch your web design ideas to your potential clients. You can also show your expertise in web design by uploading short how-to videos to YouTube. This will not only let viewers know more about you and your web design skills, b will also demonstrate your expertise and make you stand out as an expert. The more people who view your videos, the more beneficial it will become for you.
You can even gain profit from your YouTube videos¾especially if you gain a lot of followers. Your subscribers will look to you for advice, and your name and web design business will become more popular as a result.
5. Become an industry leader on social media
You can use social media to help expand your authority in web design. Update your social media accounts by sharing some insights, articles, projects, personal opinions, inspirational items, and the latest trends in web design. This should help distinguish you as a credible expert in the world of web design.
To better distinguish yourself in the web design industry, you may want to start a blog where you can regularly post your new and original ideas for web design. As you continue to be active in social media and with your blog, you will earn more and more followers and everybody will now consider you as a go-to web design specialist.
6. Increase your reputation by working with related professionals
If you can associate yourself with other web design professionals, pitching your websites to clients should be easier for you. This is especially true if you are just taking your first steps in the web design industry.
Working with related professionals will provide a good stepping stone for you. You’ll be introduced to their existing clients and you can then use this opportunity to establish yourself as a premier web design expert and start attracting potential clients of your own.
7. Make your name public
You should look into Craigslist or related sites¾especially if you are just starting out your search for potential clients. Classified ads sites are great places where you can advertise your website design services to potential clients, as well as research into what potential customers are looking for when it comes to web design.
8. Offer free incentives
One thing that you mustn’t forget to include on your website is the offer for free incentives for your potential clients. This could be anything. You can offer a free consultation, free maintenance work and graphics work for their website, anything that would interest potential clients and push them towards seeking your services. While they’ll require investment or a reduced income for you, free incentives are continuously one of the best ways of getting referrals for the websites you’re selling.
Offering free incentives to your potential clients could also be the one factor that separates you from your competitors. Not all web designers offer free incentives¾most of the time they offer financial incentives instead. Offering financial incentives to your potential clients may not work for you, especially if you have just started in the web design industry.
9. Do an awesome job!
If you do an awesome job with the websites you design, more and more clients will talk about you. Web design clients typically prefer personal recommendations. Referrals will be coming your way once they know that you do a very good job with your websites. The more referrals you can get the more your chances of getting clients that will buy your websites.
Doing an awesome job means not turning down a project from a client. Even if the project pays low, you should never turn it down. Use this as a learning opportunity where you can also showcase your extraordinary web design skills to create a stunning website for them. So the next time they will hire you, they’ll increase your pay because they know that you can deliver stunning websites.
If you’re new to the world of web design, or simply looking to increase your number of clients, these tips will be helpful in getting you to where you want to be. It’s important to stay open-minded and experiment with each of these tips until you find what works best for you. The experts at Fone Dynamics recommend that, if you love what you do, don’t be afraid to let that show! Your work will be better as a result and you’ll be sure to get more clients.
About the author: John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.