Search Engine Optimization (SEO) has become one of the most important technologies in the world. Indeed, Google has become the biggest advertising company in the world.
In 2018, the company generated more than $100 billion in annual revenue. That was much bigger than other traditional media companies. The same trend will continue and accelerate in the coming decade. In this post, we will look at some interesting facts about SEO that you need to know.
Google is Not the Only Player
It is true that Google is the main player when it comes to search engines. In fact, the company is responsible for more than 80% of all search in the United States. However, what many people don’t know is that Google is not the only player. There are other companies like Bing and DuckDuckGo. These companies have a very small market share. However, they are also important when you are doing optimizations. What many people don’t know is that companies like Amazon, Facebook, and Twitter can also be classified as search engines. While Amazon is an e-commerce platform and Facebook and Twitter are social media, their algorithms has been built to help people find things.
Long Content Matters
Most SEO professionals like SoftwareCy know how valuable content is. Google and other search engine companies use this content to rank websites. The amount of content being developed every day has been on the rise. However, content is usually not enough. In fact, research finds that long content tends to be more useful than short content. The best SEO agency San Jose recommends that great content should be in excess of 2,500 words long. The length of an article is an indicator of how informative it is and that is why longer articles indicate to search engines that they are more valuable and hence they should be ranked higher.
SEO is Dynamic
With that said, SEO is known for its dynamism. This means that it is known to change regularly. Google is constantly changing its algorithm. Also, SEO professionals are constantly doing things that help them improve their rankings. Therefore, you may be the top-ranked website today and then your rank may decline the following day. As a company, you need to ensure that you are constantly updating your SEO presence. SEO is not a do-it-once and forget-about-it kind of thing.
Voice Search is the Future
In the past few years, Amazon, among other companies, has successfully launched smart speakers. These speakers are so popular that many homes in America have them. Other companies with these technologies have come up as well. A good example is Google, which launched Google Home and Apple, which launched the Home Pod a few years ago. There are other small players like Sonos. As these platforms become more popular, so is the value of voice search. Web developers need to improve and boost their content to take advantage of this type of search.
SEO is Better than SEM
Another fact that many people don’t know relates to the importance of SEO. In many instances, SEO is better than Social Media Marketing. There is a simple reason for this. When people search, they find rankings organically. They find what they are searching for. This is different than when these people find inorganic ads or than when they find ads that disrupt their social media experience. As a company, you should invest in quality search engine optimization.